Distractify is endearingly known as the best place to waste time on the internet. It was named the second most viral site ever recently, surpassing 50 million unique visitors a month. That’s a huge viewership that calls for some serious content creation to keep fans happy and keep the brand growing. After all, Distractify is contending for brand recognition with content behemoths like Buzzfeed, Huffington Post, and Mashable.
Humor sites are fierce when it comes to idea ownership and creative execution. If you fail to deliver funny on a great concept then your competitor will pick up the torch and beat you in the stats within hours. Distractify quickly realized that they could get ahead of the curve by scaling their video efforts and own the space where other newbie sites are still struggling.
Cue Storycraft. Our team seemed like the perfect fit to help Distractify quickly scale their video content efforts in strategy and production. We jumped on board with Distractify and immediately dove into cranking out funny concepts at commercial production quality. Different social platforms have different audiences and viewer habits so we have carefully crafted unique strategies and execution across multiple channels including YouTube, Facebook, Vine, and Instagram.
We bat for the biggest hits so metrics and audience interaction have played a huge part into our creative execution with talent, edits, graphic styles, etcetera. We’re simultaneously building the Distractify brand channels and also aiding in launching sub-brands like their food channel Nom Nom. Nom Nom launched into an already crowded space of food content, but coming right out of the gate with awesome video content helped the channel grow organically with no paid ad spend by thousands of subscribers in a matter of days. Distractify/Storycraft produced videos are consistently landing hundreds of thousands and millions of views across Facebook and YouTube.
We are Storycraft, a digital content agency bent on making branded content better. We’re a small shop with big ideas. Our team takes brand objectives and turns them into content pieces that your customers want to watch. We craft content that is engaging, educational, effective, and sometimes a little weird. From product how-to’s and customer stories to comedy series and lifestyle docs our work runs the gamut so we can fill up the internet with the good stuff, not the boring stuff. In short, you just do what you do and we’ll make sure the internet knows about it through great stories. Stories that turn strangers into customers and customers into fans.
