We are StoryCraft
By: Charlie Rall Catagory: BlogOctober 2, 2015
If you’re an old friend then you probably used to know us as Video Review Labs. If you are new around here then maybe it’s time for a little backstory.
Eric Winchester and I started the company in June 2014. We set out to make product videos for eCommerce stores. We chose eCommerce because of its recent boom and promising growth for the near future. After all, brick and mortars have been going digital for quite some time and not the other way around. Over the past year we grew and faced many obstacles and struggles as most small businesses do. But we overcame the 12 month hump and emerged from a year in business with level heads and a new vision for the future of the company.
What we learned is eCommerce videos cannot be defined as solely product videos on a product page. They certainly turn conversions, but eCommerce has to be so much more now. Our clients needed content that transcends the product page and builds their brand offsite. Brands need content that doesn’t just educate at the point of purchase, but builds community and turns consumers into loyal fans.
Today we relaunch as StoryCraft, a digital content agency telling effective, engaging, and educational stories through the most potent digital mediums aligned to your goals. Some call it organic advertising, some call it content marketing. We call it Storycrafting. Eric and I came from a background of video and web development - a perfect combination for our new venture with StoryCraft. Our shop has expanded our services so our clients can strengthen the conversation and interaction with customers. Holler at us if you have any questions.