Face it, in 2016 you can’t really successfully market your brand or product without using social networking sites. People are no longer using social media to merely stay connected to friends, they also heavily rely on it to provide information and in the case of Pinterest, they’re relying on this information to be inspiring.
Due to the nature of its visual-based platform, Pinterest, in particular, offers more marketing potential than almost any other social network to date. With its bulletin board style layout that encourages users to browse and pin images and videos, Pinterest’s focus is on people who gather information on topics of interest versus cultivating person-to-person relationships. In other words, while you may be following a friend on Pinterest, you’re not there for the conversation, you’re there to check out what he or she is interested in and where it can be bought.
If you’re looking to expand your brand’s reach, check out these tips for growing your audience and driving traffic to your product videos using Pinterest.
Anyone can sign up for a Pinterest account, so it’s important to differentiate yourself from the pack. Luckily, Pinterest offers business accounts where you can showcase your brand by becoming a verified user. As a verified user you can show your audience that you are a trustworthy and legitimate business.
Pinterest users love using the platform to jumpstart inspiration. Feed their desire to copy what they see by creating inspiring video content. This could be a “How To” video that helps give your user a fuller view of your product or service. Or you could try a Lifestyle video that sets the mood for your brand and inspires your audience to find out more on your site.
Pinterest is a platform based on sharing content. However, the content usually pinned by users are still images. If you want your video to be found, use your SEO skills and create titles and tags for your videos using keywords and descriptions your audience will most likely use when searching for you.
In the description field for your content, make sure you include the link that will take your user back to your site. It’s not enough to watch your video; to increase conversion, users need to know where to go once they’ve watched your video to complete your call-to-action or their purchase.
If you’ve already got a Facebook and Twitter icon on your website, and you’re using Pinterest, you need to make sure your audience knows they can find you on the platform.
Charlie Rall is the Co-Founder and Head Producer of StoryCraft
