there aren’t many companies like Storycraft Studios.
Our service lives somewhere between advertising and internet media. We help our clients become their own media publishing houses where we pump out great video content to connect with their customers and fans. Some call it organic advertising, some call it content marketing. We call it Storycrafting.
Sometimes that means product videos that give weight to an eCommerce store’s visual strategy and improve conversions. Sometimes that means creating content for new and exciting platforms that get people talking about a brand online. To sum it up in short, we tell stories to achieve tangible goals and build brands.
StoryCraft Studios is truly a full service shop. We work early on in the strategy and development phases with our clients through creative conceptualization and execution. Our video production is all done in-house with a dedicated team to take each project from script to screen. We care for every word on the page just as precisely as we do the the color and audio level of each frame of finished video.
what we do for brands
- eCommerce Product Videos
- Digital Marketing Videos
- Product Photography
- Viral Video Campaigns
- Web Video Content
- Video Content Marketing
THE IMPORTANCE OF STORY TELLING
Content creation is the biggest challenge in effective marketing today. So to achieve great marketing, you need to have conversation-starting content. You need to tell a story. The importance of storytelling to your brand is immense and successful storytelling is all about building brand capital.
As a business it is important to make your brand known, and the best way to achieve that is through storytelling. Stories have the power to move people, they have the power to cause action. At StoryCraft Studios we know the importance that weighs on brand messaging and we want you to know it too.
Visual Commerce is the experience of digital shopping through photos and video. Just as social media shifted from text based communication to solely visual experiences with platforms like Vine and Instagram, eCommerce is shifting the shopping experience to one that is purely visual. Visual content doesn’t just supplement technology and copy. Visual content drives the story and the customer journey.
Visuals should accompany consumers along every part of their purchase path. Content and technology have to work together so the brand experience is seamless from awareness to engagement to purchase.
your media company
Every single company out there, whether they know it or not, is a media company. Nowadays you don’t need to invest in a printing press, or a satellite, or a sales team in order to distribute your story. Thanks to innovative technologies, everybody is able to use the internet. Platforms like Facebook, YouTube, Instagram, and Twitter are now the best digital channels to distribute content.
Over the next decade, more and more people as well as companies will come to the realization that social media and digital marketing are essential to brand awareness. The faster a business realizes that they are also a media company, the more likely it will be to succeed in 2020, in 2025, in 2030 and on.