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House Home & More

House Home & More manufactures indoor rugs, artificial turf, stair treads, hallway runners, and outdoor rugs. Each product is constructed in the U.S. with quality in mind. They recently launched their eCommerce store after selling largely through catalogs and brick and mortar retail for decades.

Agency: StoryCraft
Customer: House Home & More
Producer: Eric Winchester
Producer: Rick Reynolds
DIrector: Charlie Rall
Editor: Ali Nidzgorski

House Home & More

House Home & More sells high quality carpets and rugs for both indoor and outdoor use on their eCommerce store. The Chandler, Arizona based company wanted a better way to communicate online the quality of their housewares and home good products in contrast to cheaply made, dropped shipped and household name (pun intended) items from other stores after seeing a high abandonment cart rate.

Case Study Video

Videos Boosted HH&M’s conversions rates by 21% site wide

Video Viewers on HH&M’s site were 23% more likely to buy versus non-video viewers

Video viewers had a significantly higher average order size

We produced a series of eCommerce product and brand videos to address potential customer concerns and show how each product fits with the consumer’s lifestyle to help differentiate their products. The videos demonstrated the U.S. based manufacturing process, quality of items, benefits of rugs for pet owners, and other key distinctions of the HHM brand.

Within the first month of deployment we found customers who viewed the videos were twice as likely to complete their transaction and purchased more on average than online shoppers who did not view the product videos.

House Home & More Product Videos

Work With Us

We work with houseware and home goods brands along with other businesses generating major revenue through eCommerce stores to craft stories that engage, educate, and effect consumer’s spending decisions. Contact us now to put your company’s products in front of customers in the best light.