House Home & More
House Home & More sells high quality carpets and rugs for both indoor and outdoor use on their eCommerce store. The Chandler, Arizona based company wanted a better way to communicate online the quality of their housewares and home good products in contrast to cheaply made, dropped shipped and household name (pun intended) items from other stores after seeing a high abandonment cart rate.
Case Study Video
Videos Boosted HH&M’s conversions rates by 21% site wide
Video Viewers on HH&M’s site were 23% more likely to buy versus non-video viewers
Video viewers had a significantly higher average order size
We produced a series of eCommerce product and brand videos to address potential customer concerns and show how each product fits with the consumer’s lifestyle to help differentiate their products. The videos demonstrated the U.S. based manufacturing process, quality of items, benefits of rugs for pet owners, and other key distinctions of the HHM brand.
Within the first month of deployment we found customers who viewed the videos were twice as likely to complete their transaction and purchased more on average than online shoppers who did not view the product videos.
House Home & More Product Videos
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We work with houseware and home goods brands along with other businesses generating major revenue through eCommerce stores to craft stories that engage, educate, and effect consumer’s spending decisions. Contact us now to put your company’s products in front of customers in the best light.